The 10 Best Digital Marketing Books To Read In 2022 - Rick Kettner (2023)

Let’s explore 10 of the best digital marketing books. Each of the books in this list covers a unique and valuable perspective when it comes to creating an effective digital marketing strategy.

You don’t have to read all 10 books immediately. Instead, I recommend that you go through the list to familiarize yourself with the basic premise behind each. That way you can choose the books that will have the greatest impact for you.

Disclosure: This content is supported by avid readers like you. If you buy something using a link here we may earn an affiliate fee at no cost to you.

1. Traction by Gabriel Weinberg & Justin Mares

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This is a must read for anyone starting a new business or launching a new product. That’s because the #1 reason why new businesses fail is due to a lack of customers. And this book can help you attract more customers customers.

It breaks down 19 marketing channels that can help you bring in new customers. And it introduces a simple framework for identify the best channel for your specific business. It’s a simple yet powerful combination that can help you get off to a great start.

Traction is available from Amazon and Apple Books. You can learn more by reviewing my Traction book summary.

2. Building A StoryBrand by Donald Miller

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It’s critical that people understand who you are, what you do, and how you can help them. This must be conveyed in simple and clear terms. That’s because the last thing you want is someone to say “no” to your offer simply because they don’t understand it.

This book is about how to clarify your message so customers will listen. Not only can this help you convert more customers, but it can also boost word-of-mouth referral. That’s because when more people understand what you do, it’s easier for them to spread the word.

Building A StoryBrand is available from Amazon and Apple Books. You can learn more by reviewing my Building A StoryBrand book summary.

(Video) The Top 10 Best Digital Marketing Books To Read In 2023

3. Contagious by Jonah Berger

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Word-of-mouth is one of the most important marketing strategies for almost any business. If you can increase the rate at which people recommend your brand, it can have a profound impact on the long-term growth of your business.

This book covers the six principles of contagiousness. Six things that you can incorporate into your products, services, or content to boost word-of-mouth referrals. And it includes many examples of how businesses have used them effectively.

Contagious is available from Amazon and Apple Books. If you’re interested in learning more before picking up a copy, check out my Contagious book summary.

4. The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

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This is one of my favorite business books of all time. It explains the importance of positioning your product, service, or brand in the minds of customers. And it covers many examples of how positioning can be used very effectively.

The core concept is that it’s valuable to own a category in the minds of customers. For example, McDonalds owns the “fast food” category, because when people think of the category, more often than not, they think of McDonalds.

Being viewed as the leader in a category provides a significant advantage. Not only do people prefer to buy from the leading brand, but they assume that it’s the best option. So it’s very important to position yourself as the leader, and this book can help.

The 22 Immutable Laws Of Marketing is available from Amazon and Apple Books. You can learn more from my summary of The 22 Immutable Laws Of Marketing.

(Video) The 9 Best Marketing Books To Read in 2023

5. This Is Marketing by Seth Godin

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One of the greatest challenges when launching a new product or service is generating initial momentum. That’s because there is a lot of noise in the marketplace. It can be very difficult to attract attention or get potential customers to care about what you’re doing.

This book is all about how to cut through the noise. It starts with identifying the “smallest viable market”, a core audience that will benefit most from what you have created. This is important, because such an audience is more likely to take a chance on something new.

By satisfying the needs of one core audience, you can create brand advocates. And this in turn helps to initiate word-of-mouth referral that can build meaningful momentum.

This Is Marketing is available from Amazon and Apple Books.

6. They Ask You Answer by Marcus Sheridan

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Content marketing has become a popular strategy over the last decade or so. Many businesses are turning to the creation of articles, blog posts, videos, or podcasts to attract potential customers. And it’s a great way to build trust and authority.

When it comes to using content to promote an established business, this is my favorite book on the subject. It covers all of the fundamentals that you need to know. And, it goes a step further, by explaining how to use content to streamline your sales process.

They Ask You Answer is available from Amazon and Apple Books.

7. Influence by Dr. Robert Cialdini

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This is a cult classic for marketers and salespeople. Which is ironic, because it was written to help the average consumer identify and overcome persuasive tactics. Yet it’s become a manual of sorts for those who want to be more influential.

(Video) The 10 Best Digital Marketing Books

A word of caution when reading this book. Many marketers make the mistake of abusing persuasion techniques. And that is one of the fastest ways to destroy brand reputation.

So, instead of looking to abuse the tactics, use the principles to avoid actions or situations that negatively affect your ability to influence others. And be sure to read the next book in this list to better understand the value of trust.

Influence is available from Amazon and Apple Books.

8. The Language Of Trust by Michael Maslansky

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A brand is the single most valuable asset that you can build over the long-term. This applies to both personal brands and business brands. The credibility that you develop over time can allow you to achieve remarkable things.

Unfortunately, people are becoming very skeptical today. They have been let down by institutions, governments, and big businesses. And as a result, in this age of social media, they are quick to assume an ulterior motive for any good that you do.

This book is all about how to sell ideas, products, and services to a skeptical audience. And it’s packed with practical tips on how to build and maintain trust with your audience. It’s an incredibly important book for anyone interested in building a long-term business.

The Language Of Trust is available from Amazon and Apple Books. If you’re interested in learning more, check out my book summary of The Language Of Trust.

9. Friction by Roger Dooley

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Friction is anything that needlessly complicates the life of prospects, customers, or employees. For example, anything that make it difficult for customers to complete a purchase. Or extra steps that someone must take in order to use a service.

(Video) The Top 10 Best Social Media Marketing Books To Read in 2023

This book is about finding ways to eliminate steps, reduce confusion, and address uncertainty. This is valuable because when something is easy, people do more of it. And that can boost sales, increase customer engagement, and drive word-of-mouth referrals.

Friction is available from Amazon and Apple Books. If you want to learn more before picking up a copy, check out my Friction book summary.

10. Hacking Growth by Sean Ellis & Morgan Brown

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Long gone are the days when product or marketing decisions were made once a cycle or at the beginning of a new project. Today, it’s critical to build a culture of continuous experimentation. Where new ideas are constantly being considered, tested, and launched by small cross-functional teams.

This book is all about how to do that more effectively. It explains how to go about testing and executing on ideas to improve products or services. Many of the ideas focus on things like customer acquisition, activation, retention, and monetization. It’s a must-read for businesses that want to achieve rapid growth.

Hacking Growth is available from Amazon and Apple Books. You can learn more by reviewing my Hacking Growth book summary.

Beyond The Best Digital Marketing Books

Ready for more? Consider checking out the best social media marketing books, the best product management books, or the best leadership books.

You can also subscribe toThe Rick Kettner YouTube ChannelorThe Rick Kettner Podcastfor updates about future book summaries and reading lists.


Which book I should read for digital marketing? ›

Best Digital Marketing Books You Should Know in 2023
Digital Marketing BooksAuthor
New Rules of Marketing and PRDavid Meerman Scott
Hit Makers: The Science of Popularity in an Age of Digital DistractionDerek Thompson
Permission MarketingSeth Godin
Social Media Marketing All-in-one DummiesJan Zimmerman, Deborah Ng
6 more rows
Nov 18, 2022

What digital marketing strategies will be the most effective in 2022? ›

Here are five digital marketing strategies to help you make the most of 2022.
  • Treat your first-party data like gold. ...
  • Use machine learning for paid media. ...
  • Focus on personalization. ...
  • Prioritize customer privacy. ...
  • Command attention with TikTok and Reels.
Feb 4, 2022

How would you prepare your digital marketing strategy for 2022? ›

The digital marketing tactics that will be most effective in 2022
  1. Use videos on social media. ...
  2. Focus on the user experience. ...
  3. Ensure your website is mobile-responsive. ...
  4. Incorporate tools for digital sales enablement. ...
  5. Create self-service options. ...
  6. Try account-based marketing. ...
  7. Take advantage of paid media.

Who is the best author in marketing? ›

This list includes notable authors of books on marketing and/or advertising.
  • Paul Margulies.
  • David Ogilvy.
  • Bryan Pearson (businessman)
  • Al Ries.
  • David Meerman Scott.
  • Brian Solis.
  • Jack Trout.
  • Jeff Zabin.

What are the 4 E's of digital marketing? ›

These changes are best described by the 4 E's of marketing: experience, everyplace, exchange, and evangelism. Let's take a quick look at each one and see how they relate to marketing success and your company's goals.

What are the 7 C's of digital marketing? ›

And a great approach to take is to implement the 7 Cs- customer, content, context, community, convenience, cohesion, conversion. Customers play a key role in the success of your company, and making them the center of your marketing efforts is the number one requisite for the 7 Cs model marketing to work.

What is a latest hot topics in digital marketing? ›

Top digital marketing trends (2023):

01 Artificial Intelligence (AI) 02 The new wave of influencer marketing. 03 Personalized marketing. 04 Short-form video content.

What is the next big trend in digital marketing? ›

To outline briefly, the top 10 digital marketing trends for 2022 and beyond are: Using short-form, vertical videos. Cookie-less marketing and working with first party data. AI content-writing tools.

Which type of digital marketing is most profitable? ›

5 Most Effective Digital Marketing Techniques
  • Paid Search Advertising. This could be anything from media buys to display ads. ...
  • Email Marketing. Email marketing is still considered one of the most powerful advertising media on the Internet. ...
  • Search Engine Optimization (SEO) ...
  • Social Media Marketing. ...
  • Video Marketing.

What are the 4 elements for a successful digital marketing plan? ›

The 4 Key Elements to Digital Marketing Success—Analytics, Content, CRM, and Channels. Marketing in the current day is far different from what we had experienced in the pre-internet era. The digital marketing landscape has especially attained a lot of importance, and businesses are striving hard to succeed in it.

How can I learn 2022 digital marketing for free? ›

Free Resources to Learn Digital Marketing in 2022
  1. 1 Google's Online Marketing Challenge.
  2. 2 Social Media 101 Course By Constant Contact.
  3. 3 HubSpot Academy.
  4. 4 Google Skillshop.
  5. 5 Skillshare.
  6. 6 SEMrush Academy.
  7. 7 Ahrefs Academy.
  8. 8 Facebook Blueprint.
Aug 21, 2021

What is your top 3 digital marketing strategies to attract clients? ›

Here are 10 common marketing strategies companies use to reach more customers, encourage repeat business and build brand loyalty:
  • Leverage social media.
  • Start a blog.
  • Maximize search engine optimization (SEO).
  • Create a call to action (CTA).
  • Engage influencers.
  • Build a mailing list.
  • Create an affiliate program.
Feb 4, 2020

Who is called the God of marketing? ›

Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler's book Marketing Management is the most widely used textbook in marketing around the world. This is his story – How a Ph.

Who is the #1 best-selling author 2022? ›

Colleen Hoover's 2016 novel It Ends With Us is the best-selling book of 2022 according to NDP BookScan.

What should I read to learn marketing? ›

25 Marketing Books You Should Be Reading
  • Permission Marketing: Turning Strangers into Friends and Friends into Customers. ...
  • Positioning: The Battle for Your Mind. ...
  • Hacking Growth. ...
  • Building a Story Brand: Clarify Your Message So Customers Will Listen. ...
  • Contagious: Why Things Catch On.

What are the 3 C's of digital marketing? ›

3 C's of Social Media Marketing: Content, Community & Commerce.

What are the 5 D's of digital marketing? ›

  • Digital Devices. ...
  • Digital Platforms. ...
  • Digital Media. ...
  • Digital data. ...
  • Digital technology.
Sep 26, 2022

What are the three pillars for digital marketing? ›

There are three key digital marketing pillars available to digital marketers: data, technology, and people. By themselves, each serves a purpose, but they're often siloed and inefficient.

What is C's in marketing? ›

The 4 C's of Marketing are Customer, Cost, Convenience, and Communication. These 4 C's determine whether a company is likely to succeed or fail in the long run. The customer is the heart of any marketing strategy.

What are the six I's in digital marketing? ›

Explore the characteristics of the media of e-marketing using the 6 'I's of Interactivity, Intelligence, Individualisation, Integration, Industry structure and Independence of location.

What is the rule of 7 in marketing? ›

The Principle

The marketing rule of 7's states that a potential customer must see a message at least 7 times before they'll be provoked to take an action.

What are the 3 most important things in digital marketing? ›

At its highest level, digital marketing has three main components: Lead Generation, Lead Capturing, and Lead Nurturing.

What is the hardest part of digital marketing? ›

#1 Generating Quality Leads

Perhaps one the biggest, if not the biggest, digital marketing challenges facing small businesses is finding new customers – but not just someone who might buy from you and never see them again – repeat customers – also known as quality leads. Quality leads are tough to come by.

What is the fastest growing digital marketing platform? ›

CoSchedule Is The Fastest Growing Marketing Platform

By achieving this recognition for the second year in a row, CoSchedule remains the fastest-growing marketing platform for mid-market and enterprise companies. According to Inc., the companies on the 2019 Inc.

What is the fastest growing form of digital marketing? ›

Solution(By Examveda Team)

The fastest growing form of online advertising is rich media/video ads.

Is digital marketing still worth it in 2022? ›

The future of digital marketing is bright and promising. In 2022, the field saw tremendous growth. The field may change; however, it won't die. Over time, marketers tend to adapt to the change to increase their reach to their customers.

Who is the king in digital marketing? ›

Content is king in digital marketing and SEO for those who respect its power.

Can a digital marketer Be A Millionaire? ›

With proper guidance and hard work, you can have many opportunities to kick start your career as a digital marketer and become rich.

What are the 4 C's of marketing management? ›

The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book 'Foundations of Marketing' (2009).

How many hours does it take to learn digital marketing? ›

It takes most people one to three months to learn the different digital marketing tools and techniques, and it takes six months to a year to perfect those skills through practice.

How many months it will take to learn digital marketing? ›

For most people, it's possible to learn the fundamentals in as little as a few months; dedicated online bootcamps like BrainStation's are able to impart the core technical skills needed to begin working in digital marketing in 12 weeks.

What is the most powerful marketing strategy? ›

If you are looking for the overall most effective marketing strategy for small business, content marketing is the winner. Content marketing encompasses blogs, videos, social media posts, podcasts, webinars, and more – basically, any type of content you can distribute online falls into this category.

What is the most important tool in digital marketing? ›

We've gathered some old favorites as well as some tools to watch and consider adding to your digital marketing toolkit in 2022.
  • Social Media Marketing Tools.
  • Influencer Marketing Tools.
  • Email Marketing/Marketing Automation Tools.
  • SEO (Search Engine Optimization) Tools.
  • Paid Search & Social Tools.
  • Data & Analytics Tools.
May 5, 2022

Who is father of digital marketing? ›

The “father of digital marketing,” Philip Kotler, is often referred to as such. He is an American professor who is credited with founding marketing as an academic discipline and has produced over 60 marketing books.

Who is the greatest marketer of all time? ›

The Greatest Marketing Professionals of All Time
  • 1) Steve Jobs.
  • 2) Mary Kay Ash.
  • 3) Helen Lansdowne.
  • 4) David Oglivy.
  • 6) James S Bell.
  • 7) Seth Godin.

What are the 4 concepts of marketing? ›

The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.

What is the most read book of 2022? ›

Goodreads Most Read Books of 2022
  • It Ends with Us by Colleen Hoover.
  • The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid.
  • Verity by Colleen Hoover.
  • The Love Hypothesis by Ali Hazelwood.
  • Reminders of Him by Colleen Hoover.
  • Book Lovers by Emily Henry.
  • Ugly Love by Colleen Hoover.
  • Where the Crawdads Sing by Delia Owens.
Jan 10, 2023

What is the number 1 selling book? ›

Having sold more than 500 million copies worldwide, Harry Potter by J. K. Rowling is the best-selling book series in history.

Which is the best marketing textbook? ›

Here are the top marketing books you should read:
  • Contagious: Why Things Catch On.
  • Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.
  • Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business.
  • How Brands Become Icons.
  • Positioning: The Battle for Your Mind.
Jan 5, 2023

What are the 5 keys of marketing? ›

The 5 P's of marketing – Product, Price, Promotion, Place, and People – are a framework that helps guide marketing strategies and keep marketers focused on the right things.

Can I learn digital marketing by reading books? ›

Yes, you can actually get to learn a lot by referring to digital marketing books by some of the most experienced personalities in the field of digital marketing. Most of these books for digital marketing have been written by experienced marketers who provide actionable insights about the field in their writings.

What subjects are needed for digital marketing? ›

Digital Marketing Certificate Syllabus

Search Engine Optimization Fundamentals; Keywords and SEO Content Plan; SEO & Business Objectives; Writing SEO Content; On-site & off-site SEO; Optimize Organic Search Ranking, etc. Google Analytics Tools; Web Analytics Tools, etc.

What is the basic salary of a digital marketer? ›

Digital Marketer salary in India ranges between ₹ 0.4 Lakhs to ₹ 9.3 Lakhs with an average annual salary of ₹ 3.0 Lakhs. Salary estimates are based on 2.8k latest salaries received from Digital Marketers.

Can digital marketing be self taught? ›

Yes, you can definitely learn digital marketing theories on your own, but no, theoretical and practical are not the same. Here's something to help you out a little. If you search “Can I learn digital marketing online?” or “Can I learn digital marketing on my own?” on Google, the quick answer is yes.

How much can a beginner digital marketer earn? ›

The average salary for a Digital Marketing beginner level / fresher is about Rs 3.0 Lacs to 4.0 Lacs per annum. This will depend on various other factors like skills, organization, and city of work.

Which digital marketing course is best for beginners? ›

In summary, here are 10 of our most popular digital marketing courses
  • Google Digital Marketing & E-commerce: Google.
  • Meta Social Media Marketing: Meta.
  • Foundations of Digital Marketing and E-commerce: Google.
  • Digital Marketing: University of Illinois at Urbana-Champaign.

Do you need to be good at math for digital marketing? ›

Even with the most important digital marketing math formulas on this page, you don't need advanced math skills to use them. Most of the time, these metrics will be calculated for you by various analytic programs and software services.

Is digital marketing a good career for beginners? ›

As a beginner, it is common to wonder, 'is digital marketing a good career choice? ' Well, if you are enticed by a fast-paced working environment that holds the power to transform a business through engagement, digital marketing is a prospective career path for you.

What are the most important things in digital marketing? ›

7 Essential Skills Every Digital Marketer Needs to Know
  • Video Marketing. ...
  • Search Engine Optimization (SEO) & Search Engine Marketing (SEM) ...
  • Content Marketing. ...
  • Data / Analytics. ...
  • Understand Design Thinking & Planning. ...
  • Be Tech Savvy. ...
  • Be Persuasive. ...
  • Highlight Your Unusual Skills.
Nov 9, 2021


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